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    2019年7期

    刊物介紹

    1994年,《銷售與市場》創刊伊始,就確立了面向市場的辦刊思路,把雜志當作一個企業、一個產品、一個品牌來運營,把產品力、銷售力、形象力作為刊物發展的三大支點,以目標讀者群為導向,緊扣中國經濟生活的主旋律,與中國企業同頻共振、共同發展。十多年來,《銷售與市場》專注于中國營銷,再現一線營銷實戰的“過程、方法、細節”,提出并創建了“實戰營銷”的刊物行業標準。

    銷售與市場·管理版

    卷首語
    尋找中國式新營銷坐標
    看天下·數字
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